Hi, I'mAlexandra Panaitescu
and I'mKeen on Content Marketing
Happy to help B2B companies develop edgy content marketing campaigns that transform words into results.

WE GROW TOGETHER
THROUGH CONTENT

During our collaboration, I will be the Content Marketing Specialist who helps you sustain meaningful communication with your target audience.

I am a team player who will gain an in-depth understanding of your business and buyer personas. It's the starting point of every piece of content I'm going to deliver.

By applying the inbound methodology into every aspect of my work, the content marketing services that I am offering are turning words into marketing results.

Content Writing

  • Building from scratch / improving Website Pages:
    • Homepage
    • Product-oriented
    • Benefits / Features oriented
    • Career
    • About Us
  • Blog articles
  • eBooks
  • Guides
  • Brochures
  • Whitepapers
  • Market reports
  • Case Studies
  • Infographics
  • Guest posts
  • Press releases
  • Webinars
  • Video Scripts

Content Marketing Strategy

  • Buyer Persona Profiles
  • Buyer’s Journey
  • Content Mapping
  • Content Calendar
  • Earned Media Plan

Email Marketing

  • Email Marketing Strategy
  • Lead Nurturing Workflows
  • Email workflows for Sales Campaigns
  • Newsletters

Social Media

  • Planning Calendars
  • Social Media Copywriting
  • Contest Concept & Mechanism
  • Product Launch Campaign
    Concept & Content
  • Informational Campaign
    Concept & Content

Paid Media

  • Copy for Social Media Ads
  • Copy for Google Ads & Google Display

Together we can define a unique mix of content marketing services to suit your company’s needs. I am eager to find out more about you!

LET'S CONNECT

THE BEGINNING OF
A SUCCESSFUL COLLABORATION

I am open to long term collaborations with businesses that are keen on content marketing and understand its importance in global marketing efforts.

I am offering my services to Business-to-Business companies that:

  • Want to help potential customers make a well-documented purchase decision with valuable content that people love.
  • Offer services and products that imply a complex acquisition cycle.
  • Want to generate more qualified leads for the sales teams.
  • Are open to create content with a purpose, which is clearly defined in the content strategy.
  • Focus on generating quality content (in English or Romanian) that is delivered at the right time, to the right target.
  • Apply inbound marketing methodology for all types of content distributed on owned/earned/paid media channels.
  • Need an extra team player to maximize the results of their marketing department.

Does your company profile
match the one I described above?

Great, together we can create a powerful team
that will generate business growth through content marketing.

GET IN TOUCH

MY WORK EXPERIENCE IN FIGURES

  • Buyer Persona Profiles, Buyer’s Journey, Content Mapping
  • for11companies
  • in10industries
  • Content Marketing Strategy & Creation
  • for9clients
  • with HubSpot accounts
  • Building from scratch & improving Website Pages
  • for15companies
  • in15industries
  • Monthly Blog Content
  • for9companies
  • in9industries
  • 1500+ SEO Articles
  • for25companies
  • in21industries
  • 31 Ebooks, Guides and White Papers
  • for10companies
  • in10industries
  • 18 Webinars organized
  • for7companies
  • in7industries
  • 36 Lead Nurturing Workflows
  • for9companies
  • in9industries
  • 100+ Sales Campaigns
  • for13companies
  • in13industries
  • Weekly Social Media Planning and Management
  • for13companies
  • in13industries

MULTI-INDUSTRY EXPERIENCE

BUSINESS TO BUSINESS (B2B) COMPANIES

  • Expense Management (SaaS)
  • Fleet Management (SaaS)
  • HR Management (SaaS)
  • Cybersecurity and Anti-Virus Software
  • Real Estate Franchise
  • Facility Management and Food Service
  • Research, Analytics, and Data Management Services
  • HR Consultancy
  • SEO Agency

BUSINESS TO CONSUMER (B2C)

  • Luxury Vehicles
  • IT Educational Institution
  • Real Estate Developer
  • Health Clinic
  • Pharma
  • Alternative Medicine
  • Home Products

B2B & B2C COMPANIES

  • Recruiting Platform
  • Photo-Video Equipment Retailer
  • Banking
  • Health Insurance
  • Luxury Hotels Chain

A BRIEF SELECTION OF MY WORK

I am happy to show my contribution to content marketing campaigns in a selection of mini case studies:

  • From context to execution
  • Deliverables created
  • Highlights & Results
  • Domain: Real Estate Franchise
  • B2B Educational & Lead Nurturing campaign
  • Analyzed period: 3 months

From context to execution

This ongoing B2B content marketing campaign is based on a set of emails sent to the contacts that downloaded a premium content / joined a webinar and opted-in for these educational emails. The goal was to convert into clients the leads that were interested in opening real estate agency under franchise or in starting a career as a real estate agent in one of the existing agencies in the network.

Deliverables

  • Campaign mechanism & concept
  • Emails for each workflow
  • Blog articles

Highlights

  • Contacts enrolled:1786
  • Goal conversion rate:22.22%
  • Open rate:21.21% - 48.39%
  • Click through rate:14.18% - 22.14%
  • Domain: Fleet Management SaaS
  • B2B Lead generation & educational campaign
  • Analyzed period: 3 weeks

From context to execution

The purpose of this B2B eBook was to raise awareness among fleet managers regarding the impact of the driver's behavior on the company's results. In this premium content, we offered valuable information about how a fleet management system can help companies overcome problems generated by aggressive driving.

Deliverables

  • Campaign mechanism & concept
  • eBook
  • Landing Page
  • Newsletter
  • Social media posts
  • Google Display Ads
  • Google Search Ads
  • Guest Posts

Highlights

  • eBook downloads:1786
  • Landing page
  • Views:1372
  • Submissions:443
  • New contacts:46
  • Domain: Cybersecurity and Anti-Virus Software
  • B2B Educational & Lead conversion campaign
  • Analyzed period: 3 weeks

From context to execution

In order to generate new business, we organized a coaching webinar with exclusive access for only 15 marketing qualified leads, including CEOs and IT specialists. Our couch and the special guest was one of the most qualified specialists to speak about cybersecurity solutions for SMEs.

Deliverables

  • Campaign mechanism & concept
  • Webinar Landing Page
  • Newsletter
  • Blog article
  • Guest Posts
  • Press release
  • Social media posts
  • Google Display Ads
  • Google Search Ads

Highlights

Blog article

  • Views:719
  • Submissions:32
  • New contacts:17

Landing page

  • Views:2379
  • Submissions:218
  • New contacts:74
  • Domain: Luxury Vehicles
  • B2C Lead generation and sales campaign
  • Analyzed period: 7 weeks

From context to execution

The main goal of the campaign was to generate more sales by emphasizing the fact that one of the company’s luxury car models was named the safest car in the world. The main message of the campaign was that the car ensures the safest road trip regardless of the route. It was the starting point for all the content materials that were created.

Deliverables

  • Campaign mechanism & headline
  • Landing Page
  • Newsletters
  • Social media posts
  • Google Display Ads
  • Google Search Ads

Highlights

Landing page

  • Views:75 430
  • Submissions:2096
  • New contacts:1046

Newsletter

  • Open rate:32.1%
  • Click through rate*:29.7%
  • Click rate**:9.5%

* Click through rate is the percentage of recipients who clicked a link in your email out of those who opened it.

**Click rate is the percentage of people who clicked a link in your email out of the people who were delivered that email.

  • Domain: IT Educational Institution
  • B2C Lead generation & educational campaign
  • Analyzed period: 3 weeks

From context to execution

The set of super-skills IT specialists are developing over the years help them change the world as we know it. Learning IT is more than the key to a well-paid job, it’s how IT students can become the superheroes of their own story. To emphasize this idea, we’ve created a whole inbound campaign around a premium ebook where we presented the career alternatives in IT inspired by the comic book style.

Deliverables

  • Campaign mechanism & concept
  • eBook
  • Landing Page
  • Newsletter
  • Video script
  • Social media posts
  • Google Display Ads
  • Google Search Ads
  • Guest Posts

Highlights

eBook

  • Downloads:254

Landing page

  • Views:1381
  • Submissions:254
  • New contacts:126

Newsletter

  • Open rate:40%
  • Click through rate*:25%
  • Click rate**:10%
  • Leads:71

* Click through rate is the percentage of recipients who clicked a link in your email out of those who opened it.

**Click rate is the percentage of people who clicked a link in your email out of the people who were delivered that email.

LET'S GET IN TOUCH

I’m here to develop content with purpose and to be your reliable partner, taking together every step of the content marketing process: strategy, creative ideas, execution, distribution, evaluation.

I'm looking forward to hearing about your business!

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